Bundaberg Rum has updated its branding across its entire product range for the first time in six years with a new trademark logo and new packaging. According to Rundaberg Rum marketing manager, Matt Bruhn, the updated look focused on the heritage of the brand, with the new trademark logo featuring the faces of founding fathers Frederic Buss, A.P. Barton and F.L Nott who together rescued the Bundaberg Dislillery from liquidation on 1894. The trademark logo will serve as the umbrella logo for the brand, and will be used on selected packaging and some point of sale.
Bruhn confirmed that the brand's iconic mascot Bundy R. Bear will still be present on all product packaging and will continue to feature within the brand'` future advertising campaigns. The new packaging features a focus on quality and craftsmanship of Bundaberg Rum and all bottles of FSBS (full strength bottled spirits) and a selection of RTD packs will feature an image of the Spring Hill House which is still used as the visitors centre at the Bundaberg Distillery site.
Bruhn confirmed that the brand's iconic mascot Bundy R. Bear will still be present on all product packaging and will continue to feature within the brand'` future advertising campaigns. The new packaging features a focus on quality and craftsmanship of Bundaberg Rum and all bottles of FSBS (full strength bottled spirits) and a selection of RTD packs will feature an image of the Spring Hill House which is still used as the visitors centre at the Bundaberg Distillery site.
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